Crumby Rice Cakes
Client Type:
Food & Beverage
Services:
Naming & Strategy
Brand Identity Design
Print & Package Design
Print & Package Design
Website Design & Dev.
Motion Design
3D Modelling
Illustration & Digital Art
Creative Direction
The Case:
Crumby is a healthy snack brand that offers delicious solutions for healthy snack enthusiasts. Crumby contains fun and taste in a single bite with its quality chocolate, fresh ingredients and fiber-rich rice cakes.✨🍫🍿
The owners came to us with a vision to start a healthy snack movement that can easily grow into a family of new flavor additions in a short amount of time. JUST DESIGN’s main objective was to make Crumby stand out in the market shelves and differentiate from its competitors with a fun and intriguing brand presence.
The first thing we did was to come up with the brand name ‘Crumby’ in order to convey the delicious crunch factor of the healthy snacks. For each flavor combination we used vibrant colors that resemble the flavors of the rice cakes. We designed an easy-to-read informative set of icons alongside a dynamic composition of rice cake visuals. The bold typography and brand logo complements the bold flavors of the rice cakes. The popcorn-like illustrations are inspired by the puffy texture of the rice cakes.
We designed and developed the Crumby Website by carrying on the flavorful and colorful brand spirit into every element of the website. In each section of the website we provided an interactive experience via animated visuals and texts.
